Helping Women of Color Become Confident, Unstuck and Unstoppable! 

2nd Chance Inc.

Real life strategies designed to have an empowered life.

About us


We believe that coaching, training and instruction are vital for individuals & families to help them navigate the emotional trauma and behavioral changes of being part of any institutional societal system that impact the quality of life. 

Right now, the black community needs us the most. Because of the BLM movement and the current injustices that all people of color experience the women of color need us but can’t afford us. We owe it to our precious black brothers and sisters to lift them up high and comfort them. And in doing so we offer coaching services for the community whether they are in a homeless shelter, unemployed, under employed or re-entry from the justice system.

Our team of respected intuitive coaches, and instructors that have over 20 + years of experience teaching people how to develop their own internal sources so they can experience optimum external results. We maintain a practical focus, helping students impact their lives directly in concrete ways.

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I understand how you feel and I want you to know that you are not alone. Help is available if you are finally ready to receive support and guidance in getting to whatever your next level may be.

This package is for the business woman who is ready for deep soul shifting and a complete business and life transformation while being supported along the way. You have patterns that keep popping up in your life and you’re ready to do something about it. You are ready to learn how to shift your way of BEING and BREAKTHROUGH your internal limitations so that you can attract more into your business and life. You are tired of not being where you feel you should be right now. You may know that you are holding onto a lot of stuff that isn’t serving you and you desire the guidance and support to let it all go so you can grow your business and live a joyful life. If so, then this package was designed for you.


This package is for the business woman who is ready to gain clarity around what has been holding her back from reaching her full potential.  You may be at the edge of a pivot in your business or cross roads in your life right now and you deeply desire to peel back the layers built up over time so you can expand to your next level.  You are ready to BE the woman you envision in your mind. And you are looking for support and guidance to help you step into the best version of yourself.


Are you new to business and want to find the internal barriers holding you back? Is this your first time working with a coach to create shifts in your life?

This package is for the business woman who is beginning her journey in business and desires support in gaining clarity around her fears and limiting beliefs. You are aware of some internal barriers holding you back but you aren’t sure what to do about it. You feel stuck and deeply desire clarity in your business and life while being supported along the way. This is for the woman who has never done any kind of personal development work in an intimate setting with a coach before and is looking to create some shifts in her business and  life.


I cannot begin to express my thanks and gratitude to you for the great result you achieved in my life. I felt safe and understood. The professionalism, care, and consideration for my needs has been superb. I will be recommending you to every person I know looking for mental wellness help in the future!

— Kristin S.

I was extremely happy with the the result I achieved. Throughout the process my coach, Ms. White was professional, polite, yet firm and directed to make me the best I could be. I could not have asked for anyone better to help me build my confidence and my business revenue.

— S. Murphy

+1 631-295-8631

1 West Main Street
Riverhead, East Long Island, NY 11901

99 Wythe Avenue
Brooklyn, NY 11249

Why look for a black life coach?

Like when choosing between different therapists or other mental health professionals, it’s important that your life coach empathizes with and deeply understands the struggles that you face.

If you are Black or African American, you may face trauma, racism, and microaggressions on a day-to-day basis. These experiences can create a deeply embedded pain within, that a white counselor or life coach would never be able to truly understand. They might be able to support you and make you feel somewhat heard, but they aren’t going to be able to speak to the racial trauma that you might be facing and therefore would not be able to support you as well as a black life coach might.

Black life coaches can help you feel understood without adding intentional or unintentional prejudices. White life coaches and therapists might, at most, brush on diversity studies during their schooling. This lack of cultural competence can lead to blindness about their own prejudices, and can cause harmful stereotyping that leaves those in the African American community receiving second-rate care.

Mental healthcare has historically been a racist and prejudicial system. Black people are more likely to be misdiagnosed within the mental health field, simply because counselors and therapists are not properly trained in cultural competence. This leads to unconscious biases, which in turn lead to misunderstandings and misdiagnosis, causing unnecessary suffering for clients.

Implicit bias and racial disparities have always been a problem within the mental health community. There have been many studies done that prove black people are not given the same quality of health care as white people. While there is a spotlight on these issues, it is far from being resolved in a way that will promote sustainable equality. That’s why it’s so important to find a mental health professional who truly understands who you are and recognizes the shared experiences of trauma within the African American community that affect all of its members.

Who is Edna J. White?

Edna White is an Author, a Speaker, an Instructor & Life Purpose.  She is an internationally recognize for her work as an inspiration to all she touches by teaching them to love themselves, speak out and live authentically.  Her recognized works include mindset coaching that helps you know how to get unstuck by  breaking generational patterns of traumas.   

Edna White photo credit to Susan Elise Shiebler Photography

Edna White is an Experienced life purpose coach with over 15 years of experience partnering with clients, developing positive practices, and offering general guidance. Skilled in counseling clients in issues such as trauma recovery, life purpose, self love, career & business revenue building, black mental wellness, and mindset coaching to unlock the full potential. Previously worked with clients ranging in age from 13 to 76 and implemented various mindset approach principles that were significantly received and recommended for implementation throughout the organization. Also improved client moves out of homelessness rate from 45 percent to 91 percent during the time spent working with the nonprofit organization.  Continues to serve major organizations with employee retention initiatives.

Not only has Edna coached hundreds of students in middle school through grad school, she now trains all over the world as her unique, powerful, and inspiring self transforming people into voracious thrivers through her signature courses S. P. E. A. K  Step Pass the Edge of Abuse Program TM.    

She has received LIBN Black Business Owner Diversity & Inclusion Award winner, Of Colors Diversity Black History honoree, 2022 Alignable Business of the Year, 2018 Business Member of the Year with Chamber of Commerce Councils, and many more.  Ms. White is a specialist in the housing industry who has created numerous courses and books to assist those who serve the homeless to help create sustainability for their clients and participants.  

Yet, all that doesn’t matter without the results for my clients and students! Let me show you how to

⇒ Acknowledge, root out and end generational patterns & habits that get you stuck and stopped

⇒ Increase your confidence

⇒ Crystal clear business clarity

⇒ Upgrade your mindset & be limitless

⇒ Make more money

⇒ Create soul & purposed business alignment

⇒ Attract your soulmate clients who want you


Serialpreneurship is real! How to survive in changing times.Keeping it Real on Purpose

There are these extra special people that know how to run several businesses and have them be successful. Tonight’s guest Harshmeen Kaur owner of swash group limited & business pros NZ limited she will share her secrets of success. — This episode is sponsored by · Anchor: The easiest way to make a podcast. — Send in a voice message:

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Playlist: Keeping it Real on Purpose

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  1. Serialpreneurship is real! How to survive in changing times.
  2. What is Your Intention?
  3. Are you seen and unheard?
  4. Be inspired by life
  5. Morning Relaxation a guided energy starter for the day

Online Courses

Healing from Sexual Abuse

Being More of You

Moving Higher In Your Purpose

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